top of page
Role
UX/UI Designer
UX Researcher
Timeline
12/2023 - 02/2024
Responsibilities
-
Conduct user researcher
-
Delivery insights
-
Design decisions
-
Sketch Wireframe high-fidelity
-
Qualitative method
-
Interaction Strategy
Social network
Political Agreement
Client: Ágora Social (Mobile app)
Objective
Create strategies to improve user interactions within the platform
User and business pain
User Pain
Maintain continuous interaction with people within the app for fear of the answers turning into an argument.
Business Pain
Maintain or increase the number of accesses to the platform.
User Research
Qualitative or Atitudinal
Research carried out by collecting data on a customer feedback survey form on the natural use of the product, to understand the reasons behind what users say and how to correct it.
Survey conducted with 10 people
Data Analising
Coleting datas
Using the survey responses, I categorised which responses could be implemented or indifferent using the impact x effort matrix.
%20(Copy).png)
The insights I had to solve the project's problem
Inspiration to Sketch
Analyzed the profile of users of the Orkut platform and the distribution of comments on Tiktok, which inspired me draft a possible solution.
%20(Copy)%20(1).png)
%20(Copy)%20(3).png)
%20(Copy)%20(4).png)
%20(Copy)%20(2).png)
Solution
Organize replying in the post without open all comments pages
First Insight
<--------
Before
Users need to click in a button to open comments to reply each of them,
which makes it difficult to see the context of the overall conversation.
------->
After
Users just need to drag the screen up to see the whole context.
The comments are organised by hierarchy.
Results
Ágora Social
A place to encourage people to exchange their political views and find common ground.
.png)
Reduce
61%
User's time to read the post
and respond by viewing
the other comments
Increase
25%
Engagement with messages
Second Insight
Users could relate from another or action on app give acknowledge
Interaction strategy
between user actions so that they are acknowledged
Created trophies so that they could be displayed
on the user's profile and people could understand
how people react on the net and thus feel freer
to debate.
The trophy algorithm works with rules based on interactions:
Who replies to
90% of posts
Gains if it happens
Every 7 days
Takes 21 days to lose
Responses to posts that agree or disagree
50% frequency
Gains if it happens
Every 7 days
Takes 21 days to lose
Wins medal
followed
10 people
Have not been blocked by anyone
last 30 days
lose when you are blocked by someone
<--------
Before
User Profile
------->
After
User profile with Trophy Acknowledge
Refine
In another future feature where created the application's dark mode,
there was refinement through the result of users.
Interacted with politically different backgrounds
20 people
In the last 30 days
2 months to lose.
Posted
25 memes
In total
Posted
10 posts
With true information
in the month
During the week Interacted
20 new users
1 month to make sure you don't lose
The need for trophies to be more visible than just on the user's profile was born
Added Symbols next to the name
in all posts and comments
Final Design Results
Users are taking care
Monthly
Maintain their reputations with trophies on their profiles, making the app a respectful place.
Grew by
20%
comfortable users with whom they will interact
bottom of page